To set a strong footing in the healthcare domain, it is essential to have connects and networking opportunities with the right stakeholders. These include union and state government officials, municipality level officers, regulatory organisations, key opinion leaders, subject matter experts, medical associations, research bodies, etc. The art of advocacy has been converted to science by Dr Swadeep Srivastava. His networking in the healthcare domain is exceptional. Over the years he has lent his support to many associates who need support with advocating their message to the right audience in the right way. Advocacy is a huge field and its objective varies with the advocators’ needs. The common objective is having a strong connect with the concerned stakeholder who can ensure that the message is not just delivered but well-received as well.